Engaging the viewer

Production value:

Certain shots will have been filmed in order to maximise the sensory experience for the viewer.
This can be achieved through:
- Wide shots which present a panorama of a setting or communicate the scale of an action spectacle. 
- Aerial shots which follow action while taking in an entire geography.
- Crane shots which can scale buildings.
- Bullet time camera-setups which allow the viewer to experience a moment of action frozen in time from 360 degrees.

Variation of shot distance and camera angle. Audiences enjoy and expect variation of shot distance and camera angle.
- At some point during the action of scene the audience will want to have the setting established in order to get a sense of space and proxemics and to infer things about the area.
- There is an expectation, in both mainstream and independent films, that during key dramatic beats in a scene, the audience will want close coverage of the action. This might involve a will want close coverage of the action. This might involve a close-up of a character's face, in order to reveal emotional as a book, a weapon or a phone, in order to reveal informational detail.
- POV shots immerse the audience in a particular character's experience of the action. Depending on the genre, such shots can be very useful to an editor where the aim is to build tension and suspense. 

Varying editorial pace:

Audiences like to feel changes in the shape of editorial pacing;
- Changing pace [speeding up or slowing down editorial pace can create tension] (depending on the context)
- Long takes can also be used to create a sense of naturalism (real time passing) [which can engage an audience by giving the sense of being immersed in a real life situation.